Calura hair color creates the most vibrant of reds and coppers yet can also lift blondes like a dream using certified pure organic essences and keratin.
Calura does this by utilizing a patented exothermic technology and is also free of Ammonia and P-phenylenediamine(PPD)! Why is this important? Well, these chemicals are found in most color lines and are actually associated with negative health effects. Ammonia is a respiratory and asthma irritant, a potential endocrine disruptor, and is persistent in the environment, meaning it sticks around. PPD is associated with birth defects, skin irritation, even liver and blood toxicity. In addition PPD is a coal-tar color which is derived from petroleum. Coal tar itself has also been associated with multiple forms of cancer.
Blacklight lighteners give a predictable lift to every application that is safe to use both on and off the scalp. Other lighteners, or bleach, increase the porosity of the hair which can damage the hair cuticle. This can result in uneven color results, flyaways and even breakage. Blacklight Lighteners are formulated with a positively charged compound that forms a bond during the lightening process. This bond protects the hair cuticles, guarding them from over porosity and ensures even results while maintaining the hair’s integrity.